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About Us

We “Rollers India” founded as a prominent Sole Proprietorship company that is betrothed in Exporter and Manufacturer, Supplier, Importer & Trader of Phoenix Cycles, Upgrade Cycles, Kids Cycle etc. We have developed an ultramodern infrastructural unit that is located at Ludhiana (Punjab, India) and assists us to provide premium quality range of bicycles as per the industry set standards. We


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Basic Information
Nature of Business
Exporter and Manufacturer
Additional Business
  • Trader
  • Importer
  • Supplier
Company CEO
Gurpartap Singh Gandhi
Registered Address
Inder Mahal Market, Gill Road, Vishwakarma Chowk, Ludhiana- 141003, Punjab, India
Total Number of Employees
26 to 50 People
Year of Establishment
Legal Status of Firm
Individual - Proprietor
Trade & Market
Export Percentage
upto 20%
Company USP
Primary Competitive Advantage
  • Good Financial Position & TQM
  • Large Production Capacity
  • Experienced R & D Department
  • Large Product Line
Statutory Profile
Import Export Code (IEC)
Packaging/Payment and Shipment Details
Payment Mode
  • Cheque
  • DD
  • Cash
  • Invoice
  • Online
  • Bank Transfer
  • RTGS
  • Wire Transfer
Shipment Mode
  • By Road
  • By Cargo
  • By Sea
  • By Air

Our Infrastructure

Our modern and well functional infrastructural base that covers over a broad area assists us in the making of the best class bicycles as per the global set standards. We have divided this infrastructural unit into sub-units admin, quality testing, R&D, production, transportation, packaging, sales, warehouse, etc. Our production unit is well resourced with the most necessary machines, devices, tools and equipments. Additionally, we upgrade all the installed machines to boost the production rate.

Why Us?

Since our origin, we are a quality-oriented firm that is actively committed towards providing the finest quality bicycles in varied specifications within minimum time period.

The reasons due to which we have achieved a dynamic position in this sector are given below:
  • State-of-the-art production unit
  • Ethical business policies
  • Easy payment modes
  • Timely delivery
  • Well-equipped warehouse
  • Excellent logistic facility
  • Client-centric approach

About The Company

Our company Rollers India is specialized in international trading especially focusing on hi-end adult and children bicycles. We supply a great lot and different styles of products to satisfy the demands of various customers. With the efforts and exploration our company has grown up and become famous and strong in these fields. After years of studying and researching of global and domestic business practices, we are able to establish our own management standards and identity namely.

Our Principles

Dedicated to the perfection of our products. Bear the best interest of our customers in mind. Our professional team is dedicated and practical and always adheres to the needs of our clients, we desire and will do our best to build and maintain a long term cooperation relationship with all our Rollers India family members. We strongly believe that success will always be part of our excellent cooperation.

Our Philosophy

  • Trust and Reciprocation, Efficiency, Innovation

Product Portfolio

The trademark ‘Phoenix’ has been registered in 104 countries. Phoenix bicycle is the nation’s special-supported export product. The company has 50 years exporting history since 1960’s. Besides, Phoenix bicycle has been given to foreign head of state as national gift when leaders visited other countries. Phoenix bicycle win good reputation that shares “the first choice instead of walking” in Central and South America, South East Asia, The Middle East, East, West and North Africa. This company earns more than US$ 60 million annually. This company has been taking the lead in keeping scale benefits in the same domestic Professional Area.

The company follows a quality-assortment-service integration and a brand-oriented marketing that can grow with times and innovates constantly. Phoenix keeps on scientific development, implements brand strategy and continuous development strategy through continuous self-challenging and market expanding. The company has set up trade agents in Dubai, Indonesia, Tanzania, Ghana and sales network in more than 30 countries. While strengthening its advantage in traditional export markets of developing countries. The company also has expanding American, Japanese and European markets. The company enters into trade relations with many large chain supermarkets of developed countries.

In order to grow continually, stably and healthy, the company took the lead in getting certification of ISO9001. The company owns typical production bases which can be adapted to diversify markets and demands, sets up an inner control system that effectively safeguard the foreign trade risks and fosters a team who are vested in exporting affairs and has a good etiquette.

Our brand name defines our quality. Upgrade bikes have been designing, building and engineering world class bicycles in partnership with engineers, industrial designers, creative thinkers and professional riders based in Australia, Europe and Asia. Our R&D team from Australia works hard each season to produce fresh and authentic designs with Global relevance. We are one of the few global bike brands who have the craftsmanship of hand welding our frames right through the industries leading assembling and painting facilities. This results in our ability to offer an extensive range of high quality bicycles you can depend on at some of the most competitive pricing available in the market.

Upgrade bikes has a mission and dedication to create bikes that spark the imagination of riders around the world. Whatever style of riding you are passionate about, or whatever goals you have as a rider, Upgrade bikes offer an extensive range of high quality bikes with leading edge technology to help you take your riding to the next level.

Major Market

Exporting Countries:
  • World Wide

Importing Countries:
  • China
  • Malaysia
  • Bangladesh
  • Sri Lanka etc.
Find UsGurpartap Singh Gandhi (Proprietor) Rollers India
Inder Mahal Market, Gill Road, Vishwakarma Chowk, Ludhiana - 141003, Punjab, India
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